Roofing Tips For the Inexperienced Roofer

Being a Roofing Contractor with 20 years of experience I have to tell you that the business is tough. There are Roofing Contractors that really need a heads up on retail Arrys Roofing Facebook prices. Homeowners and Commercial property owners usually fall under the retail customer base. Having the right price is essential to surviving in the roofing business.
If you are giving your labor away in the retail arena then you are not getting ahead. Marketing is expensive and every sales lead generated is basically $70.00 per lead thrown right in the trash. $70.00 per lead?? How did I come with that number you might be asking yourself. Well in my business I know that I spend $210.00 per closed lead. That’s why I say that marketing is so expensive. Knowing that I have spent that is based on a 30% closing ratio as well. So I get told no most of the time. Usually because my price is right above or way above other contractors.
You have to develop a mindset that enables you to sort through the retail clients. You can always ask open ended questions like: Are you willing to spend 1 hour with me to help you understand how to reduce risks and hassles of replacing your roof? Or How many Estimates are you getting? My response to anyone that says no to the first question is that they may be better off with one of my competitors and if the prospect tells me that they are getting 3 to 5 estimates I usually respond the same way. You are asking yourself why I would do this.
Here’s why. If prospects are not interested in sitting down with me to go over how I can help them reduce risk or they are getting more than 3 estimates. Well this lets me know that they are just price shopping and that is why I usually send them to one of my competitors.
There are 2 Client types as well. Those types are Prospects and Suspects. Prospects first and foremost are people who know what they want and understand that quality cannot happen if the money is not there. Suspects are those people who are just shopping around, just do not have any idea of what they want so they start calling every contractor they can find trying to get prices and simply do not understand the value of the service we provide.
Lets talk about the wholesale client now. The wholesale client is one of my favorites. After you have won the business, It will always be there for you. You have to learn to take care of the wholesale client in a way that keeps them coming back. It usually does revolve around price as well. I do not mind giving a lower price to someone who is going to feed me work year after Used Roofing Tools year. This is filler work without a doubt and has always worked well for my business model. Remember this: Wholesale is work on a more consistent basis and retail is usually a 1 time job and if you do a great job then you’ll get referrals. That means more retail clients in the long run. Try to be priced in the middle as well. This will help in closing retail jobs.

See also  Roofing Contractors Can Help Winterize Homes

Roof Maintenance

Never Underestimate The Need For A Quality Roofer

A quality roofer is often times only ever appreciated when something goes wrong with a new or existing roof structure, which can either be brought about by inadequate workmanship on the part of the roofing contractor or even based upon significant weather that may cause United Roofing Services St Petersburg Fl damage to the roof […]

Read More
Roof Maintenance

The Five Most Common Roofing Materials Today

There are many roofing materials in the market nowadays. Just try to shop around and you will see these materials in different colors and shapes. Here are the five of the most common roofing materials today.Metal RoofingMetal roofing is one of the most popular materials. It is known for its strength that can last a […]

Read More
Roof Maintenance

Different Types Of Roofing And Their Properties

The roof of your residence is one of the most important sections of the entire housing structure. So it is necessary to think properly before choosing the right type of roofing. Northern Virginia is one of those places in US where people use different types of roofing for their homes.Different factors like durability and cost […]

Read More